Wealth Advisors

Matthew Keller

Wealth Advisor


Matthew earns his clients’ trust by providing unbiased advice and education that helps them to grow and protect their wealth for life.

Matthew, who holds a Series 65 securities license, started as an intern with the Zamani Team at Morgan Stanley Smith Barney before moving to Steel Peak.

He holds an Associates Degree in Accounting and a Bachelor’s Degree in Finance from California State University, Northridge. Matthew’s hobbies include basketball, softball, computers and hiking. He enjoys joining the Steel Peak team to volunteer at the Walden Family foster care center every Christmas.


Rich Winer

Associate Vice President
Wealth Advisor

818-835-8755 | rich.winer@spwm.com

Since 1994, I’ve overseen the personal finances of affluent individuals and families in Los Angeles and throughout the United States. My clients include people in the entertainment business, corporate executives, doctors, attorneys, business owners, and retired individuals. My services include asset management, retirement planning, insurance, and estate and tax-minimization planning. Throughout my career, I’ve been mentioned and quoted in The Wall Street Journal, Investor’s Business Daily, Kiplinger’s Personal Finance, Financial Planning Magazine, Variety, The Los Angeles Business Journal, U.S. News & World Report, and other publications.

I specialize in the strategic implementation of alternative investments to help minimize volatility in my clients’ portfolios and provide them more consistent and predictable growth. Instead of low-yielding and interest-sensitive bonds, my clients have access to a select group of private lending funds that pay monthly income at high annualized rates with minimal fluctuation in principal. These investments have no correlation to the stock or bond markets, were unaffected by the stock and bond market declines in 2018, and have delivered positive returns every year since their inception. With these types of investments and innovative financial strategies, I’ve been able to help my clients grow their wealth for retirement and other financial goals, through bull and bear markets, in a consistent and comfortable manner.  

I especially enjoy working with musicians because, in addition to my work as a financial advisor, I’ve played, composed, and produced music professionally, on and off, for more than 40 years and performed and recorded with some of the top names in music. As a lifelong musician, I understand the unique needs and concerns of musicians (and others in the entertainment business) and what it takes to help them meet their financial goals. My clientele includes composers, producers, recording artists, sidemen, session musicians, and members of some of the world’s leading orchestras.

Call me at (818) 835-8755 or email me at rich.winer@spwm.com if you would like to discuss your financial goals or concerns or explore the benefits of working together.


Joseph Auday, CFP®, CRPC®

Associate Vice President
Wealth Advisor

424-284-4055 | joseph.auday@spwm.com

Prior to joining Steel Peak, he was a Wealth Advisor for Seacrest Wealth Management, Merrill Lynch and a Partner of a boutique wealth management firm in Santa Monica. Joseph has been a Wealth Advisor assisting clients since 2008. He is passionate about helping people and gets satisfaction from fully implementing financial plans to help people reach their goals.

He is a Certified Financial Planner, a designation awarded by the Certified Financial Planner Board of Standards, Inc. He also holds a Chartered Retirement Planning Counselor designation in addition to the Series 66 license. Joseph holds a Bachelor’s Degree in Industrial Engineering from Pennsylvania State University.

Joseph enjoys working out, traveling and hosting social events. He is an active participant in his community as a member of the Guardians Los Angeles. His family is from Argentina and he is fluent in Spanish.


Wayne T. Slappy

Wealth Advisor


Wayne specializes in retirement planning, college savings, and comprehensive financial planning. He began his career as a Manager and Vice President for global and local banks for over 12 years and has been in wealth management industry for over 4 years, where he has been helping people make financial decisions ever since. Prior to joining Steel Peak, Wayne was a financial advisor at Waddell & Reed. Wayne graduated from the University of San Diego where he earned his degree in Business Administration with an emphasis in Finance. In addition to being a wealth advisor, he is also an active member of the City Club Los Angeles, and a moderator for the All Cities Network.

His philanthropic endeavors include supporting the Leukemia & Lymphoma Society and providing educational seminars for veterans and underprivileged youth. In his free time, Wayne enjoys playing golf and being a dad to his 2 sons, Wayne Jr. and Bruce.


Roxana Maddahi

Wealth Advisor


Roxana Maddahi is a Wealth Advisor who guides Millennials through financial planning and investing.  She has worked in the Wealth Management sector since 2007.  She previously worked at Morgan Stanley and JP Morgan Securities, and left the large firm life in 2015 to join Steel Peak.  Roxana earned her bachelor’s degree from The George Washington University with a double concentration in Business Economics and International Business. 

Roxana believes that Millennials are an incredibly innovative, successful and capable generation that she relates to.  She treats her clients with care and compassion, and works in their best interest. 

The first few years of her career in banking, she could not understand why everyone in the industry used finance jargon that normal, successful, intelligent people could not understand.  In order to help individuals and financial laypeople to understand investing and financial planning, she created a blog that is devoted to teaching matters of finance in a way that people can understand.  Roxana writes regularly for The Huffington Post, Elite Daily, Millennial Magazine, and LA Mom Magazine about personal finance. 

Her passion is to teach clients how to understand their money, make short and long term financial plans, and to grow their money with the appropriate investments for them. She loves to learn about the various businesses that her clients are involved with, and is inspired by their creativity and expertise. Hard working Millennials should hire experts to handle their money alongside them, so that they can understand the process while being focused on their own goals.


Ryan Saidi

Wealth Advisor

818-835-8727 | ryan.saidi@spwm.com

Ryan’s priority is to help families and individuals accomplish their financial goals and to provide the highest level of satisfaction for his clients.

He is a graduate from the University of Oregon with a major in economics and a minor in business administration. His goal is to provide a unique strategy for each client to help them reach their goals.

Outside the office, Ryan enjoys spending his spare time hiking, fishing, and sightseeing. In addition to his pleasure for exploring the outdoors, Ryan also plays several sports including volleyball and basketball. 


Morten Roness

Vice President
Wealth Advisor

818-835-8754 | morten.roness@spwm.com

Morten has an extensive background in the Securities and Insurance industries including money management, insurance, financial and estate planning. He specializes in comprehensive wealth management where he serves the needs of his clients by creating, growing, protecting and preserving wealth in the best tax advantage way.

Morten believes his role is to help client identify their short and long term financial goals. He develops a complete financial plan, with investments that are appropriate for his client’s objectives and their own feelings about money and financial security.

Morten received his Bachelor degree in Business Administration from the University of Lund, Sweden in 1978, and his MBA from American Graduate School of International Management, Phoenix, AZ, in 1984. He has worked for some of the largest firms on Wall Street including Merrill Lynch, Wachovia Securities, Allstate and MassMutual Financial Services. Morten has been married to his wife Michele for 18 years. He spends much of his free time with his wife and their two cats in their home in Calabasas. He has an interest in bonsai trees and hiking the Santa Monica Mountains.


Alec Zari

Wealth Advisor

818-835-8760 | alec.zari@spwm.com

Alec has a passion for helping others succeed. He dedicates his time, as a wealth advisor, to help individuals and families achieve their financial goals through meticulous planning and preparation.

Alec holds the series 65 license. He graduated from California State University, Northridge with a Bachelor’s in Financial Planning. In his free time, Alec likes to travel to different places and enjoys being outdoors. He also likes watching sports such as football. He currently resides in Santa Clarita.


Andrew Jacobson

Senior Vice President
Senior Portfolio Manager
Wealth Advisor


Prior to joining Steel Peak, Andrew was a Senior Vice President, and Senior Portfolio Manager at Wells Fargo Advisors and has been serving clients as a Financial Advisor since 1998. Andrew first became interested in finance while working in the entertainment industry and studying the economic impact on, and financial needs of all members of that professional genre. He has a great interest in following global economic trends, studying the financial markets, and has a passion for working with his clients to do a “deep dive” risk assessment when navigating the markets uncertainties.  Andrew’s years of experience in market research, portfolio management, and risk analysis have been some of the tools he has used to develop and nurture his long standing, trust based client relationships.

Andrew’s recent decision to move into a fiduciary role as an independent advisor was born from the commitment to focusing even more on the needs and goals of his clients, their families and their businesses, and less on the politics of a corporate culture.   As a fiduciary, Andrew believes that in depth conversation and planning are the first steps to assisting his current and prospective clients in developing a road map for their financial times ahead.  It is his true belief that every client’s financial future requires a solid, but flexible blueprint which will serve as their investment and retirement planning foundation.

Andrew earned his BA from Ithaca College, and his Master’s Degree in Marriage, Family and Child Counseling from Phillips Graduate Institute. He worked five years for the County of Los Angeles investigating child abuse, and counts those years protecting children as some of the most rewarding memories in his life.  Andrew credits his counseling education for giving him the skills to help his clients navigate the often-emotional gyrations of the financial markets.  The tools of his education allow Andrew to guide his clients on a steady, less volatile path to their ultimate investment and retirement goals.

Andrew is active in contributing to multiple charities including, Wounded Warrior Foundation, St. Jude’s Children’s Hospital and The ASPCA. In addition, Andrew enjoys fitness, mixed martial arts training, golf, road bicycle riding, and time with his friends, and his daughter.


Roger Lopez

Wealth Advisor

818-835-8751 |roger.lopez@spwm.com

Roger is committed to developing meaningful relationships with clients by formulating specific financial solutions for every individual’s unique situation. A key factor in Roger’s approach is mitigating risk in the overall portfolio to optimize returns. He strives to continuously grow professionally and expand his knowledge in the financial markets to excel for his clients.

Roger graduated from California State University Northridge earning a bachelor’s in Finance, with a concentration in Financial Analysis. He currently holds a series 65 securities license. During his free time, he enjoys hiking and going to San Diego to visit his family.